Global Marketing at Scale - The CMO Challenges
The Demand.Center platform brings structure, efficiency and scale to centralized marketing campaign production while embracing the needs of field marketers. Rapidly improving the quality, consistency and speed-to-market for your campaigns the world over - driving closer collaboration and alignment between your central and field marketing teams.
Align, Build, Execute and Scale around a common platform
Automates the request, build, approval, amend and campaign activation process integrated with your marketing automation and CRM platforms. Bringing discipline and structure to demand creation productivity, improving quality control, reducing bottlenecks and re-work, maximizing speed-to-market.
Maintains, controls and distributes a hierarchical campaign structure and tracking mechanism to downstream systems enabling consistent roll-up reporting of campaign performance aligned to your go-to-market program themes.
Enables Central Marketing, Field Marketing and Marketing Operations to align and collaborate on one common productivity platform. Provides valuable insight into global campaign productivity volumes and performance metrics that inform marketing budget and resource dependencies.
Provides a top level view of scheduled activity giving immediate insight into campaign timings and potential campaign conflicts
Create "uber" templates of tried and tested campaigns, assets and workflow that accelerates the creation of high performance campaigns in your Marketing Automation Platform.
Provides valuable insight into global campaign productivity volumes and performance metrics that inform marketing budget and resource dependencies.
Editions
The Demand.Center platform is available in three main editions to suit companies of all sizes. Contact us for further information and pricing.
INCLUDED AS STANDARD
Up to 5 Users
Request Management
Asset Builder
Digital Asset Library
Approvals and QA
Campaign Calendar
Reporting Dashboard
Task Management
Advanced Campaign Calendar
Advanced Reporting Dashboard
Real-Time Collaboration
INCLUDED AS STANDARD
Up to 24 Users
Request Management
Asset Builder
Digital Asset Library
Approvals and QA
Campaign Calendar
Reporting Dashboard
Task Management
Advanced Campaign Calendar
Advanced Reporting Dashboard
Real-Time Collaboration
INCLUDED AS STANDARD
25+ Users *
Request Management
Asset Builder
Digital Asset Library
Approvals and QA
Campaign Calendar
Reporting Dashboard
Task Management
Advanced Campaign Calendar
Advanced Reporting Dashboard
Real-Time Collaboration
* 25 users as standard. Additional users can be purchased or global license available.
OPTIONAL FUNCTIONALITY
URL Builder
Automates the process of building URL's with Google UTM or other tracking codes.
Data Loader
Validates data prior to loading into Marketing Automation platform to ensure data integrity and compliance.
Integrate with your Tech stack
Demand.Center integrates with leading CRM, Marketing Automation, Cloud Storage and Colloboration Platforms
— Marketing Automation Manager, Sage
