Global Marketing at Scale - The CMO Challenges
Intelligent Global Campaign Orchestration
The Demand.Center platform brings structure, efficiency and scale to centralized marketing campaign production while embracing the needs of field marketers. Rapidly improving the quality, consistency and speed-to-market for your campaigns the world over - driving closer collaboration and alignment between your central and field marketing teams.
Align, Build, Execute and Scale around a common platform
Automates the request, build, approval, amend and campaign activation process integrated with your marketing automation and CRM platforms. Bringing discipline and structure to demand creation productivity, improving quality control, reducing bottlenecks and re-work, maximizing speed-to-market.
Maintains, controls and distributes a hierarchical campaign structure and tracking mechanism to downstream systems enabling consistent roll-up reporting of campaign performance aligned to your go-to-market program themes.
Enables Central Marketing, Field Marketing and Marketing Operations to align and collaborate on one common productivity platform. Provides valuable insight into global campaign productivity volumes and performance metrics that inform marketing budget and resource dependencies.
Provides a top level view of scheduled activity giving immediate insight into campaign timings and potential campaign conflicts
Create "uber" templates of tried and tested campaigns, assets and workflow that accelerates the creation of high performance campaigns in your Marketing Automation Platform.
Provides valuable insight into global campaign productivity volumes and performance metrics that inform marketing budget and resource dependencies.
How can I deliver the strategy and assets to the marketing team and improve time to market?
Demand.Center has the concept of playbooks which can be created to deliver packaged campaigns assets, images and copy. These playbooks can be used to drive consistent and on brand messaging in line with the strategic objectives for the company.
Global Demand Center Team
How can I ensure campaigns are executed in MAP in line with best practice without compromising on the speed of execution?
Setup templated best practice campaign workflows and assets using Demand.Center's playbooks. Measure how marketing teams adopt and adapt these playbooks.
How can I ensure Marketing Automation is leveraged to the fullest while applying governance and reducing maintenance?
Demand.Center integrates directly with the leading Marketing Automation and CRM systems which means everything you need to create in those systems for your campaigns will be created in your predefined structure with the click of a button.
Integrate with your Tech stack
Demand.Center integrates with leading CRM, Marketing Automation, Cloud Storage and Colloboration Platforms
— Senior Marketing Director EMEA, Aruba
— Marketing Automation Manager, Sage